For those of you who are not familiar with the brand Glossier, it is a beauty brand that was started up and founded by beauty blogger, Emily Weiss! It is a people-powered beauty ecosystem. You’ll find products inspired by the people who use them, along with people to be inspired by, and for you to inspire. Glossier was founded on the fact that beauty isn’t made in a boardroom—it happens when the individual is celebrated. Personal choice is the most important decision a brand can never make.
Its simplicity, marketing, and branding is something that I am OBSESSED with. I haven’t tried Glossier products until they opened this pop-up in Chicago. I am such a lip gloss girl, and I can already tell you that this tube isn’t going to last very long because I am in love with it and using it constantly. Glossier’s showroom is located in New York City and has a stand-up retail store in Los Angeles. Here is a little sneak peek of how cute their boutique is located in West Loop!
xoxo — Bree